Telephone Tracking allows you to monitor calls out of your site and understand exactly what advertising activity brought them there; whether it was from a different site, Google or your own paid search effort.
So no more will you need to figure how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to monitor the calls that are relevant to their key words, to be able to comprehend which keywords provide call conversions. call phone tracking With no visibility of telephone conversions, it is simply not feasible to figure out if your investment in the key words on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most clients are looking to monitor not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation phone tracking system like Call Conversions Tracking comes in, since it allows you to realize your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data letting you optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business.